Pragmatix Ltd Privacy Policy



Pragmatix Entertainment Ltd, including its affiliates (“Pragmatix”) collects, stores, and uses your personal information as a data controller in connection with Pragmatix’s products, services and websites (together “Services”) according to this privacy policy (“Privacy Policy”).

For questions and information about Privacy Policy, please contact us at privacy[a] or alternatively at Pragmatix Entertainment Ltd, Legal Department, Saint Petersburg, Marata 69-73, Russia.

All Pragmatix Services are governed by this Privacy Policy and by using or accessing a Service You give consent to the processing, use and disclosure of your data. Please do not install or use the Services if you do not agree to this Privacy Policy.

Pragmatix reserves the right to modify this Privacy Policy. Your continued use of Services will signify your acceptance of the changes to this Privacy Policy.

1. Your data

Likely situations when you make personal data available to Pragmatix include, but are not limited to: (i) registration for Services, contests and special events; (ii) accessing Services using a third party ID, such as social networking sites or gaming services; (iii) subscribing to newsletters; (iv) purchasing a product or services through Pragmatix’s online stores; (v) using “tell a friend,” "email this page," or other similar features; (vi) requesting technical support; and (vii) otherwise through use of Pragmatix Services where personal data is required for use and/or participation.

Pragmatix may use Flurry analytics tool in order to develop and analyze use of the Services. If you wish to opt-out from Flurry analytics, please follow this link:

Pragmatix may supplement your data with data received from third parties in connection with demographic, advertisement, market and other analytics surveys or services.

2. Ad Serving Technology

Pragmatix reserves the right to use and disclose the collected non-personal data for purposes of advertisement by Pragmatix or Pragmatix’s partners and contractors.

Pragmatix may employ third party ad serving technologies that use certain methods to collect information as a result of ad serving through Services.

Pragmatix or third parties operating the ad serving technology may use demographic and location information as well as information logged from your hardware or device to ensure that appropriate advertising is presented within the Service. Pragmatix or third parties may collect and use data for this purpose including, but not limited to IP address (including but not limited to for purposes of determining your coarse location), Device ID, MAC, software, applications, hardware, browser information, internet and on-line usage information and in-game information.

The foregoing data may be used and disclosed in accordance with this Privacy Policy and the privacy policy of the company providing the ad serving technology.

Pragmatix may display to you behaviorally targeted advertising.

3. Location Data

To the extent Pragmatix makes location enabled Services available and you use such Services, Pragmatix may collect and process your location data to provide location related Services and advertisements. For example, some add-ons or offers may be available at dedicated locations.

Pragmatix may use various technologies to determine location, such as GPS, Wi-Fi or other network-based data such as IP address.

Your GPS geo-location is not accessed without your consent. Notwithstanding Pragmatix’s partners who are providing location related parts of the Service, Pragmatix will not share your GPS geo-location with third parties without your consent. To the extent Pragmatix makes available GPS geo-location to third parties in accordance with this Privacy Policy, it will be provided anonymously.

4. Friends

If you choose to use Pragmatix’s "tell a friend" or a similar service about Pragmatix Services or order a gift certificate for your friend, Pragmatix may store your friend's name and contact details that you provide to Pragmatix.

Please note that certain features of the Services may be able to connect to your social networking sites to obtain additional information about you. In such cases, Pragmatix may be able to collect certain information from your social networking profile when your social networking site permits it, and when you consent to allow your social networking site to make that information available to Pragmatix. This information may include, but is not limited to, your name, profile picture, gender, user ID, email address, your country, your language, your time zone, the organizations and links on your profile page, the names and profile pictures of your social networking site “friends” and other information you have included in your social networking site profile. Pragmatix may associate and/or combine as well as use information collected by Pragmatix and/or obtained through such social networking sites.

5. Disclosure and Transfer of Personal Data

Personal data may be disclosed to third parties in accordance with applicable legislation and this Privacy Policy.

Pragmatix may use third parties to collect and process personal data on Pragmatix’s behalf and in according to Pragmatix’s instructions. Pragmatix is not liable for the acts and omissions of these third parties, except as provided by mandatory law.

Pragmatix may also disclose your personal data to third parties when Pragmatix has a reason to believe that a disclosure is necessary to address potential or actual injury or interference with Pragmatix’s rights, property, operations, users or others who may be harmed or may suffer loss or damage, or Pragmatix believes that such disclosure is necessary to protect Pragmatix’s rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on Pragmatix. To the extent permitted by applicable law, Pragmatix will make reasonable efforts to notify you of such disclosure through Pragmatix’s website or in another reasonable manner.

6. Data Retention and Correctness

Pragmatix retains the collected data for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law. Thereafter Pragmatix deletes all aforementioned data in its possession within a reasonable timeframe. Pragmatix does not verify the correctness of personal data.

Please note that some data may be further retained if necessary to resolve disputes, enforce Pragmatix user agreements, and comply with technical and legal requirements and constraints related to the security, integrity and operation of Services.

7. Cookies, beacons and tracking

The Services may use “cookies” and other technologies such as pixel tags, locally shared objects, clear GIFs and web beacons. Pragmatix treats information collected by cookies and similar technologies as non-personal data.

Cookies: A “cookie” is a small bit of record-keeping information that websites often store on a user's computer. Pragmatix’s cookies do not include personal data and are typically used to quickly identify your device and to “remember” you. You can disable cookies or set your browser to alert you when cookies are being sent to your device; however, disabling cookies may affect your ability to use the Services.

Flash cookies and HTML5: Pragmatix may also use Flash cookies (locally shared objects) and HTML5 storage (locally stored objects). Locally shared objects are small files similar to browser cookies and are used to remember your settings to personalize the look and feel of the Services. Locally shared objects only collect data in the aggregate. You may prevent locally shared objects from being placed by disabling locally stored objects in your browser or visit Locally stored objects, such as HTML5 Web Storage, are used for similar purposes as cookies but typically may contain a greater amount and different types of data than browser cookies.

Web Beacons and pixel tags: A “web beacon” or a “pixel tag” is an electronic image that allows Pragmatix to count users who have visited certain pages or viewed certain advertisements. Web beacons, like cookies, do not include personal data. E-mails and other electronic communications Pragmatix sends to you may contain pixel tags that enable Pragmatix to track your usage of the communication, including whether the communication was opened and/or what links were followed, if any.

8. Third Party Terms and Conditions

Please note that your access to and use of the Services may be subject to certain third party and Pragmatix is not liable for any such third party terms and conditions and their use of your personal data.

Certain Services that Pragmatix may offer, such as multiplayer gaming, social networking and gaming console services, may use third party services to provide authentication for the Services with a gaming console ID, social networking ID or gaming network account. In connection with such use, certain personally identifiable user and/or membership data may be transferred automatically to and from Pragmatix.

Pragmatix may disclose your personal data to third parties in connection with a corporate merger, consolidation, restructuring, the sale of substantially all of Pragmatix’s stock and/or assets or other corporate change, including, without limitation, during the course of any due diligence process provided, however, that this Privacy Policy shall continue to govern such personal data.

9. Safeguards

Pragmatix follows generally accepted industry standards and maintains reasonable safeguards to attempt to ensure the security, integrity and privacy of the information in Pragmatix’s possession.

10. Other

You may choose to disclose data about yourself in the course of contributing user generated content to the Services.

Any data that you disclose in any of these forums, blogs, chats or the like will become public information, and there is no expectation of privacy or confidentiality.

Pragmatix does not knowingly collect any personal information from children under 13 years of age and if Pragmatix learns that Pragmatix has inadvertently gathered personal data from children under 13 years of age, Pragmatix will take reasonable measures to promptly erase such personal data from Pragmatix’s records.

Pragmatix may store and/or transfer your personal data to its affiliates and partners in and outside of EU/EEA member states and the United States in accordance with mandatory legislation and this Privacy Policy.

11. Further information

This Privacy Policy is governed by Finnish law excluding its choice of law provisions.

Pragmatix makes good faith efforts to enable you to review, update or correct your personal data in Pragmatix’s possession.

Pragmatix will need sufficient information from you to establish your identity and to verify your access request, and also to assist us in handling your request.